Vocabulary
6 key words for this lesson
VISION
A clear idea of what an organisation wants to become.
Our vision is to be the most trusted brand in Europe.
STRATEGY
A detailed plan to achieve long-term goals.
The new strategy focuses on digital growth.
ALIGNMENT
Agreement and coordination around shared goals.
We need alignment between sales and product.
INITIATIVE
A new plan or project to achieve a goal.
The sustainability initiative launches in March.
ROADMAP
A plan showing the steps and timeline to reach a goal.
The three-year roadmap is on the intranet.
MILESTONE
An important stage or achievement in a project.
Reaching 1 million users is our next milestone.
Phrases
6 phrases and their meanings
Our vision is to…
Introduce long-term aspirations.
"Our vision is to make language learning accessible to everyone."
This strategy will help us achieve…
Link actions to outcomes.
"This strategy will help us achieve 40% growth in three years."
The purpose behind this initiative is…
Explain the "why".
"The purpose behind this initiative is to reduce our carbon footprint."
Each of us plays a vital role in making this happen.
Build inclusion and ownership.
"From engineering to customer service, each of us plays a vital role."
Let's make sure our goals are aligned.
Ensure shared understanding.
"Before we plan Q1, let's make sure our goals are aligned with the roadmap."
ROLL OUT
To introduce something gradually across an organisation.
We will roll out the new system region by region.
In Action
Hear how these phrases sound in real B2B situations
“Start with WHY (purpose), then HOW (strategy), then WHAT (actions). People commit to reasons, not just tasks.”
Register
Understand when and how to use each phrase — formal, neutral, or informal
Videos
Watch these terms used in context
Dialogue
Read the dialogue and hover the blue words for definitions
Kira
TimTim, can you listen to the opening of my all-hands speech? I want people to understand the new strategy.
Sure, go ahead.
"Our vision is to be the leading online school in Latin America by 2030. The purpose behind this is simple: millions of people need English to access better jobs."
Strong start. Starting with the 'why' works. Then?
"This strategy will help us achieve it in three steps: Spanish-language support, partnerships with universities, and a mobile-first app. Here's our roadmap."
Maybe add one concrete milestone — people like something tangible.
Good idea: "By December, we'll roll out the app in Mexico." And I'll finish: "Each of us plays a vital role in making this happen."
Perfect. Then ask each department to check alignment with their own plans.
Exercises
Complete all three exercises to see your final score
Matching
Click a word, then click its correct definition.
Click a word on the left, then its definition on the right.
Words
Definitions
Fill in the Blank
Drag the correct words from the word bank to complete each sentence.
Sentence 1
Our— — —is to be the leading school in the region.
Sentence 2
This strategy will help us— — —40% growth.
Sentence 3
The— — —behind this initiative is to reduce costs.
Sentence 4
Each of us plays a vital— — —.
Sentence 5
Let's make sure our goals are— — —.
Sentence 6
We will roll— — —the system region by region.
Tip: Think about the meaning of each word and what makes sense in the sentence.
Multiple Choice
Choose the best answer for each question about the dialogue.
1.In what order should leaders explain change?
2.What is a "milestone"?
3.What does "roll out" mean?
4.In the dialogue, what is Kira's vision?
5.Where will the app roll out first?