Global Campaign Management
C1-C2AdvancedStudents only
This lesson is for Practispeak students
The first 3 lessons of each level are free for everyone. Students get every lesson.
Running a campaign in one market is hard. Running the same campaign across ten markets is a different challenge entirely. What works in one culture can fall flat — or cause real damage — in another. This lesson teaches the language of global campaign management: how to transcreate rather than just translate, how to build cultural intelligence into your process, and how to manage regional teams without losing brand consistency.
- 8 key words
- 6 phrases
- Dialogue and exercises
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